California's spring housing market posted a strong start to the year as existing home sales and median price registered healthy gains in March on both a monthly and annual basis, as did every major region in the state. In Southern California, the median price of SFR Continue Reading
Archives for 2017
Does Home Size = Success?
One's sense of self can be important in determining many factors. Here's how various groups responded when asked if they believe having a large or expensive home is a sign of success. Continue Reading
Staying Put
Americans are moving at the lowest rate on record. Why? Compared with earlier generations of young adults, Millennnials are moving significantly less. Continue Reading
Technology Takeover
It's undeniable that technology has impacted our lives in just about every way possible. From text messaging to paying for merchandise with a smartphone, consumers have their preferences, and they vary by generation. Continue Reading
Power of Pets
In 2016, 61% of U.S. households owned a pet or planned to own one in the future. Given that, it's important to know how buyers feel about pets in the home. When searching for a home, 95% of Consumers believe it is important that a housing community allow animals. Continue Reading
Mortgage Mayhem
Homeownership in the U.S. has fallen sharply since the housing boom peaked in the mid-2000s, though it has declined more for some racial and ethnic groups than for others. Continue Reading
Social Good
From concerns surrounding those with disabilities to those affecting the gay and lesbian community, various social issues are taking center stage and many people want companies to take a stand on these important issues. Continue Reading
New Homeowners are Aspirational, but Practical
First-time millennial homeowners who have owned their home for five years or less are aspirational, but practical about homeownership. Continue Reading
First-Time Buyers Gain Traction
After slipping for three straight years, the U.S. share of sales to first-time home buyers increased to 35% in 2016, the highest level since 2013. Continue Reading
Resale ROI
Here is a look at the projects with the greatest and least return on investment in 2017. Typically, the 29 projects on this year's report paid back an average of 64.3 cents on the dollar on resale value. Continue Reading